A sync deal is when your music is licensed for movies, ads, games, or web series. Many artists sign contracts without understanding: • Revenue sharing • Ownership loss • Long-term control issues Labels often take a big percentage because artists lack visibility and fan data. When you build your own audience using tools like MusicFlow, you gain power. Labels prefer artists who already have streams, fans, and engagement. Before signing any deal: • Build your audience • Track your traffic • Control your links • Own your brand Independent growth gives you better deals and freedom.